On Tuesday 2 October 2018, at 11.30 a.m. at the Hotel Mercure in Pesaro, the Bartolucci family together with Gazduna will present the result of a long process of generating the brand identity.
The international appeal of the Bartolucci Brand, which has been developed over a long period by the company through the acquisition of sales outlets all over the world, is evidenced by the extraordinary array of celebrities who have shown their appreciation towards the art of the Bartolucci family.
Today, this appeal has become a fundamental asset in its positioning on the market and the aim is to reach the public of millennials and xennials who are fans of design.
“Incanti and Rimembrilli” is the new concept – not intended just as a payoff but a way of understanding the relationship between Brand, Product and User.
THE INSPIRATION
This came from Fosco Maraini’s poems “Gnòsi delle fanfole”, in which the language used is generated by accessing the figurative, the imaginative and a creative syntax in Italian.
This is how the words “Incanti” and “Rimembrilli” originated.
INCANTI: in Bartolucci’s case, this refers precisely to the harmony and musicality of a craftsman’s touch, transferred into the products.
RIMEMBRILLI: the dimension of memory which passes from objects to stories and arrives right at the heart of those who come into and become part of the Bartolucci world. A Rimembrillo is such a special memory that it sparkles with its own light.
The conference will end with a farewell light brunch.
We look forward to seeing you!
